GIVE CATEGORY ADVOCATES UNIQUE EXPERIENCES & MESSAGES
CREATE AUTHENTIC WORD OF MOUTH (WOM)
BOOST PURCHASE & PURCHASE INTENT
USED BY PROCTER & GAMBLE SINCE 2003
BASED ON COGNITIVE SCIENCE PRINCIPLES
1000+ CAMPAIGNS IN US, EUROPE, AUSTRALIA
BUY IMPRESSIONS LIKE ANY OTHER MEDIA
REACH UPTO 30% OF YOUR TARGET
TRACK REACH & IMPACT VIA STANDARD TRACKER
COSTS LESS THAN 1/10th OF PROMOTER GIRLS
TRUSTED 30% MORE THAN TV
AMPLIFIES MASS-MEDIA EFFECTIVENESS